The N.E.W.S.® Organization Navigation allowed Brandt’s senior leadership team as well as management team, to achieve a record growth, along with record profitability. The strategic process also enabled the leadership team to steer the organization with strategic intent and agility, through the pandemic, ensuring not just business success but also people advancement.
The timely off-site N.E.W.S.® Organization Navigation exercised bore results immediately. Brandt International recorded record revenue in 2020, with very telling results such as a 135% YoY revenue growth, along with a doubling of the workforce. Brandt was actively hiring when other companies were cutting costs and reducing staff. Another significant result was that attrition improved from an average of 10% dropping down to 6%, and employee engagement increased.
In 2019, with growing competition as well as the potential opportunities to grow its client base, the leadership team knew that they had to refocus and create a sense of direction, as the purpose of the organization. The company has achieved much so far, but the team believed that the best was yet to come, and a desire to align and provide not just a mission or vision, but a sense of purpose and clear direction to the entire organization.
As one of the leading People development organizations in Malaysia, Brandt’s learning and development team found a match in the N.E.W.S.® Organization Navigation solution. The solution focuses on the development of organizational vision, purpose, direction as well as providing the toolkit to enable the leadership team to execute and influence the culture of the organization, to progress fast and together.
A lean organization like Brandt needs to extract the Senior Leadership team away from the day-to-day operational tempo so an off-site leadership summit was conducted with the N.E.W.S.® Organizational Navigation. The intense almost non-stop sessions, lasting up to almost midnight daily, helped crystalize the company’s direction and strategy, and as well as the tools to overcome the hurdles and challenges. The sessions also reinforced the shared vision and common promoting beliefs in the team, that will enable them to empower the teams they lead.
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In 2018, Brandt was experiencing the typical challenges of fast-grown companies breaching the midsize mark. Growth began to falter, and expansion was limited by available capital and strategic investments were fairly out of reach.
By 2019, it was clear that many key decisions, investments, and strategic initiatives needed to be in place, in order to move the company again forward, and on its growth trajectory.
Two years later, by March 2021, Brandt International has over a two-fold increase in employees with improved profitability, EBITDA as well as record revenue numbers. The strategic decisions made as a result of the N.E.W.S.® Navigation, allowed the company to be agile and adaptive in the face of the chaos and uncertainty of the pandemic. This resulted in significantly reduced employee turnover, by almost half, and an improved employee engagement rate.
The way each team functions and consistently delivered results with the kind of dedication, commitment, and excellence despite the challenges of remote work, showed that we had solidified the sense of purpose for the team and we had everyone moving in the right direction, together.
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The N.E.W.S.® series that was consistently and methodically implemented greatly enabled our success, but more is to come and we look forward to enabling this process at all levels of the organization for greater success to come. The key to Brandt International’s success is the direction and purpose of the senior leadership team. As a team, we can achieve more, than as a group of individuals. With a collective sense of mission and purpose and our core values of excellence and transparency, we are able to communicate our practical vision throughout the organization. The N.E.W.S.® Organizational Navigation process contributed greatly to the improvement of our leadership team, the employee’s mindset, and our great achievements in 2021.
Dato’ Munirah Looi – CEO & Founder, Brandt International
