
Program Details
| Duration | 5-day or 10-day programme |
| Format | On-site co-creation workshop |
| Funding | 100% HRDC SBL-Khas claimable |
| Suitable for | Customer service teams, contact centers, operations leaders |
CX by Design
A Brandt Academy Workshop Programme
Fix the system. Not just the symptoms.
Most customer service problems aren’t people problems. They’re process problems. CX by Design is a hands-on, co-creation workshop that builds your CS operation from the ground up — with your team doing the work, guided by a Brandt consultant every step of the way.
How It Works
The programme follows three phases:
Discover — Map your current state. Surface every gap, friction point, and process that was never properly designed.
Design — Build the future state. Journey maps, SOPs, escalation matrix, SLA thresholds — co-created by your own team in the room.
Deliver — Operationalize it. De-escalation playbooks, refund frameworks, a 90-day action plan with named owners and a monitoring framework your management can use from Day 1.
What You Walk Away With
- Bilingual CS Operations Manual (English and Bahasa Malaysia)
- Escalation Matrix with clear accountability at every tier
- Customer Journey Maps — current and future state
- De-escalation Playbook with approved scripts and scenario responses
- Refund Mitigation Framework and decision tree
- 90-Day Action Plan ready to execute
Ready to redesign your customer experience from the inside out?
CONTACT US FOR MORE INFORMATION
CLAIM YOUR HRDC FUNDS TODAY!
Ensuring Project Success
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Manager Effectiveness
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Celemi Tango
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Celemi Decision Base
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Business Acumen & Finance
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Mental Wellness
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High Impact Conversations
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Celemi Enterprise
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Brandt Business Services has offices in Kuala Lumpur, Singapore, Jakarta and Manila.
Brandt Business Services is one of the Top BPO Companies globally on DesignRush.
